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Our core social object is to tackle the youth loneliness epidemic in the UK. 

We do this by designing and building innovative, 'tech-for-good' digital interventions that create "identity-safe spaces" for young people who feel disconnected, underrepresented, or overlooked by conventional social platforms.

A Public Health Crisis Hiding in Plain Sight 

We are addressing the "loneliness pandemic," a significant public health issue in the UK.  This is not a trivial issue. Chronic loneliness has a severe impact on both mental and physical health, with research linking it directly to higher rates of depression, anxiety, and even early mortality. Its health impact has been shown to be comparable to smoking or obesity. 

The Most Affected Group: 18-30 Year Olds 

Contrary to popular belief, the loneliest age group in the UK is young adults aged 18-30.  This demographic is more than twice as likely to report feeling lonely "often or always" than those over 70.

What's Driving This? 

The Social Media Paradox: Many young people feel "disconnected" despite being hyper-connected.  Existing social media platforms can exacerbate feelings of isolation, anxiety, and low self-esteem by promoting superficial metrics and "performative socialising".

The "Invisible Barrier": Social anxiety, a deep-seated fear of judgment, and the powerful stigma of admitting to loneliness create an "invisible barrier." This barrier prevents individuals from forming the new, meaningful connections they need.

High-Risk & Overlooked Groups: Loneliness disproportionately affects those who are renting, have moved to a new area for university or work, or experience discrimination. This includes LGBTQIA+, disabled, and ethnic minority individuals who often feel overlooked by conventional social platforms.

We are a dedicated, agile team of 11 part-time volunteers.  We are not a disconnected corporation; our team includes three university students who are part of the core demographic we aim to serve.

Our work is community-led. The app is being co-designed with our community. We are establishing a Youth Advisory Panel to ensure our platform is guided by the lived experiences of the young people we serve.

Our work is built on three core values: Inclusivity, Safety, and Authenticity.

Inclusivity: We are dedicated to creating "identity-safe spaces".  Our platform is explicitly designed for a diverse user base that includes individuals who feel overlooked by conventional apps: people who are shy, have low confidence, identify as LGBTQIA+, are disabled, or do not fit into conventional beauty standards.

Safety: We are building a "safe and supported" ecosystem.  This includes proactive, automated AI moderation for all chat messages and a clear strategy to build partnerships with leading UK mental health charities. We are actively working to integrate the expert resources and safeguarding pathways of organisations like Mind and the British Red Cross directly into our app.

Authenticity: We are designed to fight superficial, "performative socialising".  Our features are built to foster authentic self-expression and connections based on shared hobbies and substance, not just selfies.

Why We Are a Community Interest Company (C.I.C.) 

BUZZ MOVEMENT C.I.C. (Company No. 16827298) is a non-profit social enterprise.  We chose this legal structure as a permanent commitment to our mission. 

A Legal Bond to Our Mission: As a CIC Limited by Guarantee, we are legally bound to our social mission of tackling youth loneliness.  We are not a typical tech company that can pivot away from its mission in pursuit of profit. 

A Statutory "Asset Lock": Our C.I.C. structure includes a statutory "asset lock." This is a powerful, legal guarantee that all our assets and any future profits (surplus) are protected and must be reinvested to benefit the community. They cannot be distributed for private gain.  This ensures our focus remains 100% on our social object, forever.